Which term refers to the planning stage for a crime-related campaign?

• A. Creating Content for Use in Campaigns
• B. Planning a Campaign
• C. Designing Campaign Materials
• D. Campaigns for Change

Answer: (B)

The main idea here is the planning stage of a campaign. Planning a Campaign is the term that names the upfront work of deciding aims, target audience, messaging, channels, budget, timeline, and how success will be measured before any content is created or materials are produced. In a crime-related campaign, this stage sets the objectives (for example, increasing reporting or reducing a specific crime), identifies who you’re trying to reach, and lays out the approach and resources needed.

Creating Content for Use in Campaigns focuses on making the actual content once planning is done, which comes after the planning stage. Designing Campaign Materials is about turning those plans into the visual or physical pieces—posters, brochures, digital graphics—again, a later step. Campaigns for Change describes the intended outcome or goal of the effort, not the process of planning it.