Which term describes the modification of actions or attitudes in individuals?

• A. Behaviour change
• B. Attractive materials
• C. Crime Data Collection
• D. Detailed Campaign Plan

Answer: (A)

Modifying how people act or think is what behaviour change describes. In criminology practice, the aim of many interventions is to get individuals to adopt safer behaviors, stop offending, or hold different attitudes toward crime and legality. Behaviour change focuses on the actual shift in actions and underlying beliefs, often achieved through targeted messaging, support, and strategies that influence decision-making, social norms, and perceived risks. This is the outcome evaluators look for after an intervention.

The other terms don’t capture this transformation by themselves: attractive materials refer to making information engaging, which can support change but isn’t the change itself; crime data collection is about gathering information on crime patterns; a detailed campaign plan is a planning document outlining steps, not the change in behavior or attitudes.