Which term describes modifications to guidelines governing agency actions?

• A. Campaigns for change
• B. Change in policy
• C. Change in law
• D. Media effectiveness

Answer: (B)

Modifications to guidelines that guide how an agency acts are reflecting a change in policy. Policy sets the rules and procedures for decision-making and operations; when those guidelines are updated, the agency shifts how it behaves and makes decisions. This is different from campaigns for change, which are attempts to persuade others to adopt new rules, and from a change in law, which involves formal legislation or regulatory amendments, not just updating internal guidelines. Media effectiveness doesn't relate to the agency’s own guiding rules. So, the best description of modifying those guidelines is a change in policy.