What term refers to the assessment of how well a campaign achieves its goals?

• A. Persuasive language
• B. Basic Design Materials
• C. Evaluation of Campaign Effectiveness
• D. Attractive materials

Answer: (C)

Evaluating whether a campaign achieves its goals means looking at the outcomes and seeing if they line up with the aims set at the start. It involves selecting relevant measures—like reach, engagement, awareness, attitudes, and behavior change—collecting data, and comparing results to the targets. This is exactly what the term refers to: the process of judging how well the campaign worked in meeting its intended results. The other options describe how the campaign is presented or produced—persuasive language is about messaging style, basic design materials cover layout and resources, and attractive materials focus on appearance—not how effectively the campaign achieved its objectives.