What term describes incentives used to encourage desirable behavior?

• A. Punitive Measures
• B. Positive Reward Strategies
• C. Deterrence
• D. Surveillance

Answer: (B)

Incentives that aim to encourage desirable behavior rely on positive reinforcement. When someone is rewarded for displaying the behavior you want, the positive outcome makes it more likely they’ll repeat it. That’s the core idea behind positive reward strategies: adding something valued to reinforce the target behavior. This approach contrasts with punitive measures, which rely on punishment to deter actions, and with deterrence, which aims to prevent crime by making the costs of the action clear. Surveillance, meanwhile, is about watching and monitoring rather than shaping behavior through rewards. Examples include praise, privileges, or token systems that lead to a larger reward, all designed to reinforce prosocial or compliant behavior.