The group of people a campaign intends to reach is called?

• A. Campaign justification
• B. Design materials
• C. Target audience
• D. Consequences of Unreported Crime

Answer: (C)

The target audience means the specific group the campaign aims to influence. Identifying who this group is helps you shape the message, choose appropriate language, and pick the channels that will reach them most effectively, making the campaign more likely to succeed with the resources available. It also provides a clear metric for evaluating impact—whether the intended group was reached and influenced. For instance, a crime-reporting campaign might focus on adults in a local neighbourhood who are likely to witness offenses, tailoring the tone and delivery to that audience. The other terms refer to different ideas: campaign justification explains why the campaign exists, design materials are the produced creative outputs, and consequences of unreported crime is the issue the campaign responds to, not the audience.