Materials created to carry campaign messages.

• A. Leaflets
• B. Design materials
• C. Viral messaging
• D. Target audience

Answer: (B)

In campaigns, the items produced to present and convey information are the design materials. This term covers the actual artifacts created to communicate a message—visuals, layouts, and formats that deliver the content to the audience. It includes a variety of formats such as leaflets, posters, banners, and digital graphics, all designed to carry the campaign message effectively. So the broad category that encompasses everything produced to convey messages is design materials.

Leaflets are a specific example within design materials, so they’re part of the same idea rather than a separate concept. Viral messaging describes how messages spread through networks, not the created materials themselves. Target audience refers to who the message is directed at, not the physical or digital items used to deliver it.